Use this article to create a Listing Performance Report for a listing you represent, read the Reach, Impressions, and Engagement sections, understand what a dash means in place of a number, read the Listing Activity and Showings & Open Houses sections, and share the report with your seller. The Listing Performance Report is available on listings you have edit access to. That covers the listing agent or a co-listing agent, an assistant to one of them, a member or manager of the team on the listing, and MLS staff.
When to use a Listing Performance Report
Use a Listing Performance Report when you want to show a seller how their listing is performing, in one report branded to you.
Prepare a weekly or monthly update for a seller
Bring reach, views, and engagement numbers to a pricing conversation
Show a seller the listing's price and status history next to its activity
Create a Listing Performance Report from a Listing Detail Page
Create a Listing Performance Report from the Listing Detail Page of a listing you represent.
Steps:
Open the listing from Search, or find it with the Search field in the top navigation
Click Actions in the upper right
Select Create a Report
Select Listing Performance
The Listing Performance Report opens as a PDF (Portable Document Format) file with the date it was created in the upper right.
Read the Reach, Impressions, and Engagement sections of the Listing Performance Report
Each of the Reach, Impressions, and Engagement sections of the Listing Performance Report holds three numbers, with a one-line definition printed under each.
Reach shows evidence of market demand:
Saved Searches: Buyer saved searches in the MLS that the listing matched.
Total Shares: Total times the listing was shared from the MLS and public sites.
Shares from the MLS: Notifications sent to buyers from the MLS featuring the listing.
Impressions shows the exposure the listing has across the market:
Total Views: Views by agents and buyers on the MLS and public sites.
Agent MLS Views: Views by agents through the MLS.
Buyer MLS Views: Views by buyers through the MLS.
Engagement shows signals of interest from viewers:
Total Favorites: Favorites, saves, and likes across the MLS and public sites.
Re-Shares: Repeat shares from the MLS to the same buyer.
Inquiries: Inquiries and leads generated for the listing on public sites.
Total Views, Total Shares, Total Favorites, and Inquiries come from ListTrac, a service that gathers listing activity from real estate websites. ListTrac supplies those four numbers, which means they reflect activity ListTrac reports rather than activity inside Perchwell. The line at the bottom of the report names the four.
What a dash means on the Listing Performance Report
A dash in place of a number on the Listing Performance Report means the data was not available when the report was generated. The line under the number says so. For Total Views it reads "Total Views data was unavailable when this report was generated." Create the report again later to check for the data.
A 0 is different from a dash. A 0 means the data was available and the listing had no activity of that kind.
Read the Listing Activity and Showings & Open Houses sections
The Listing Activity section of the Listing Performance Report lists the listing's price and status history. The Showings & Open Houses section lists the most recent showings and open houses scheduled in the MLS. Both sections cover all time.
Listing Activity: Shows each price and status change with its date and the number of days at that status, newest first. When the listing has more events than fit on the report, the last line gives the number not shown.
Showings & Open Houses: Shows the total number of showings and open houses, split into Public & Appt and Agent-only, then the date and type of each recent one. When none are scheduled in the MLS, the section says so.
Share the Listing Performance Report with your seller
Share the Listing Performance Report with your seller as a PDF file. The report carries your photo, name, phone number, and email address at the bottom, with the date it was created.
Share Reports in Perchwell covers emailing and texting a report to a client.